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RSG DIGITAL
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Who Are We?
Meeting Your Needs
RSG Digital is a full service advertising agency specialising in Google, Facebook & Instagram advertising.
Looking to drive more online sales for your business? Looking for more potential clients? Or simply looking to raise awareness for your new business/brand? With over 7 years experience, certifications in all Google advertising solutions & partnerships with the worlds biggest social media platforms, we can help propel your business/brand to the next level.
Our Services
Google Advertising
With over 3.5 billion searches per day and 1.2 trillion searches per year worldwide Google AdWords is the most powerful online advertising tool in the world. Google AdWords allows you to create online ads to reach audiences that are interested in the products and services you offer through the Google search engine, website publishers & Youtube videos.
We offer the full suite of Google products with our service including Google AdWords (PPC), Google Analytics and Google Tag Manager
Meta Advertising
No one would have guessed in 2004 that Facebook would become what it is today. With more than 2.37 billion monthly active and close to 1.5 billion daily active users, Facebook is a major part of people’s lives. This is a trend that is not going to change any time soon as we continue to ride the waves of the information era.
Facebook is considered one of the top advertising channels online, and digital ad spend accounts for a whopping 52% of total advertising spend in the UK.
Instagram Advertising
Instagram advertising is method of paying to post sponsored content on the Instagram platform to reach a larger and more targeted audience. While there are many reasons a business or individual may decide to advertise, Instagram advertising is often utilised to grow brand exposure, website traffic, generate new leads, and move current leads down the funnel (and hopefully towards converting).
We are able to place to place sponsored advertising content on both Instagram posts & instagram stories.
The exciting part? Instagram advertising works! In March 2017, over 120 million Instagrammers visited a website, got directions, called, emailed, or direct messaged to learn about a business based on an Instagram ad. According to Instagram, 60% of people say they discover new products on the platform, and 75% of Instagrammers take action after being inspired by a post.
How We Target
What Sets Us Apart
With comprehensive integration of the Google product suite and Meta business manager profiles within the RSG Digital framework, our offering looks to significantly enhance the effectiveness of advertising campaigns.
To do this, we create a number of combined audience segments and test them against your advertising campaign using the 6 criteria below:
Demographics
Demographic targeting allows us to effectively direct our focus toward users based on various parameters including gender, age, location, language, annual income, parental status, and other pertinent factors.
Topic Targeting
Topic targeting allows us to seamlessly showcase ads across pertinent websites featuring content closely aligned with your specific product or service offerings on the Google Display Network.
Interest Targeting
In-Market Audiences are users who are actively researching or comparing products/services that you are advertising.
Affinity Audiences takes a broader view in allowing advertisers to target users based on their interests. Unlike in-market audiences, these users are not necessarily in the market to purchase a product at the moment.
Lookalike Audience enables us to to create new custom audiences lists based on your existing customers/clients. This allows us to reach new people who share similar attributes to your existing customers.
Placement Targeting
Placement targeting allows us to strategically place your ads on carefully selected websites frequented by your intended audience. Leveraging partnerships with over 10,000 website publishers, we ensure optimal visibility and engagement for your brand.
Contextual Targeting
Contextual targeting allows us to match keyword-targeted ads (also referred to as automatic placements) to sites within the Google Display Network.
Remarketing
Remarketing (also known as retargeting) is a highly effective stratregy that allows us to serve targeted ads to people who have already visited or taken a specific action on your website or social media profile.
Remarketing has proven to be one of the most efficient strategies to drive conversions/sales in recent years.
How We Work
If you are considering collaboration, we kindly encourage you to reach out via the contact form provided below.
Upon receiving your message, we will promptly schedule a 30-minute consultation to comprehensively assess your business requirements, explore our tailored solutions, and ascertain your advertising budget.
Rest assured, we aim to respond within two business days with a customised proposal. Upon your approval, we will swiftly initiate the deployment of your advertising campaign within 24 hours of confirmation.
Our streamlined process ensures simplicity and efficiency.
Certifications
Google Display & Video 360
Google Tag Manager
Google Analytics
Google Ads
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